The history of a global success!

In 1954, Bayer AG launched a new fiber made of polyacrylic on the market and called it “dralon^®”. This high-tech material was soon to become a bestseller and has now been holding its own on the world market for more than half a century.

On the animated time line, you can witness several highlights of the dralon^® history - for example, a film about the fashion competition “The Golden Bayer Scissors”, which was awarded in the 50’s and made dralon^® popular at home and abroad​​. Adverts from past to present further illustrate the career of the individual applications of dralon^® fiber.

If our journey through time has sparked your interest, you’ll find further films on youtube.de under "dralon".